The Architect of Coaching Authorities
I am Maria Alexandrakis de Castro—an ICF-certified ACC (PCC trained) and Organic Marketing Strategist dedicated to the leaders of the coaching industry.
Currently serving on the ICF Germany Marketing Board, I live at the intersection of professional coaching ethics and advanced digital growth. With over 6 years of deep SEO experience and 7 years in organic marketing, I have navigated the complexities of sustainable tech, ethical e-commerce, and engineering.
Today, I translate that technical rigor into a framework for established coaches. I believe that your digital presence should be as high-integrity as your coaching. My mission is to help you move beyond the "content treadmill" by building a strategic, AI-futureproof ecosystem that honors your voice and scales your impact.
As a PCC-trained and ICF ACC Coach myself, I don’t just understand marketing—I understand the heart of your practice. I know the unique challenges certified coaches face when trying to build a brand that feels as authentic as the sessions they lead.
Most marketing advice asks you to choose between being a "professional" and being "visible." I believe you can be both. My mission is to transform your online presence into a sustainable, high-authority ecosystem that attracts and retains your ideal audience for the long term.
I combine my 7 years of technical strategy with my deep understanding of the coaching mindset to ensure your positioning is sharp, your voice is yours, and your business is built to last.